“Refresh your skills” workshop
Come generare nuove idee che stimolano creatività e innovazione
How to explore all aspects of a problem to find an innovative solution? Which strategies can you adopt? How work the creative process? How important is it to find alternative ways to innovate and add value to products or services?
Often the success of our professional life depends on the ability to find new solutions. The objective of this interactive workshop is to answer these questions and to provide the theoretical, methodological and practical tools. The generation of new ideas and concepts is the result of a process of exploring and developing the various aspects of the problem. The first part of the day will be devoted to listening to guest speakers who will present some case studies and success stories related to innovation. In the afternoon, the workshop will focus on explaining the techniques of brainstorming and mind mapping that can be applied during working groups on a specific case. These techniques could then be applied to other areas and integrated into daily business practices.
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10.30 – 11.00 |
Introduction and presentation USI Alumni |
UAA |
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11.00 – 11.30 |
Creative Strategy Development
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Marco Caldarelli – Bain & Co |
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11.30- 12.00 |
Assos: una straordinaria storia familiare e industriale |
Desiree Bergman Maier e Carl Bergman – Assos |
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12.00 – 12.30 |
Immaginare con le mani |
Prof. Antonio Rizzo - Università di Siena |
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12.30 – 13.00 |
Podium discussion
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Prof. Carmine Garzia – USI Advanced Management Centre |
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13.00 – 14.00 |
Lunch break with USI Executive EMBA |
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14.00 – 15.00 |
Tecniche per la generazione di concept: brain storming e mind mapping |
Elisa Rubegni PhD – USI |
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15.00 – 15.30 |
Coffee Break |
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15.30 – 17.00 |
Interactive session with group works |
Elisa Rubegni PhD e technical board |
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17.00 – 17.15 |
Break |
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17.15 – 18.00 |
Results presentation and awards for the best groups |
Technical board |
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18.00 |
Apero |
Location
USI Lugano, Auditorium
Registration
Registration to workshop is open until March 7th, 2012. Registration includes workshop, lunch and apero.
A certificate of participation will be delivered to each participant. The workshop will be held in Italian but teaching materials will be delivered also in English.
The price is CHF 50.- for UAA members (CHF 70.- for non-members).
Cancellation Policy
Cancellation is possible until 7 days before the event and still be subject to a charge of CHF 10 for administrative costs incurred. For cancellation please send a request to: email hidden; JavaScript is required. Substitution with another person is always allowed.
For more information
http://www.alumni.usi.ch/en/eventi/eventi-prossimi/problem-solving.htm
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